Laura's portfolio

Bilingual Marketing Professional

Strategy, hands-on execution, AI-assisted production, and performance reporting, in French and English.

Hello! I'm Laura.

I'm a bilingual French-English marketing professional with 10 years of experience across France and Canada, mainly in the insurance sector.

I enjoy both the hands-on side of marketing — writing content, publishing organic and paid social posts, building landing pages, running email campaigns — and the strategic thinking behind it all.

I also measure what I build through testing, performance reporting, and continuous optimization. That's how I ensure the work delivers results.

I use AI to move faster from plan to execution, so I can spend more energy on strategy, judgment, and improvement.

View my projects Contact me

Laura and her marketing workflow: strategy, execution, analysis and optimization.

10 years in marketing ✦ French + English ✦ Strategy + execution ✦ Measurable results ✦ AI-powered workflows

Selected projects

A selection of my projects and their results.

From customer acquisition to retention, explore the strategies and projects I’ve designed and implemented.

Nowsite · Online fitness client · Canada · 2021

Reducing advertising cost per new subscriber by 37%

Digital advertising
Conversion
Measurement & optimization

The challenge

The business was acquiring new subscribers at an advertising cost of CAD 99, above their average first payment of CAD 81. The owner wanted to improve acquisition profitability and determine how much to invest.

Results

2,580: New paying subscribers acquired through advertising over the year
−37%: Advertising cost per subscriber: from CAD 99 to CAD 62
3.1:1: LTV / full CAC ratio, with LTV calculated on gross margin
≈ 3 months: Full acquisition cost payback period

January to December 2021 · CAD 160,000 in annual advertising spend.

Gross-margin LTV: CAD 312 · Full acquisition cost: CAD 102.

View my approach Hide details : Reducing advertising cost per new subscriber by 37%

My role & actions

As the person responsible for paid acquisition, I worked across the entire customer journey:

Improve conversion tracking reliability and optimize the landing page: offer, pricing, social proof and mobile experience.
Test video hooks, customer testimonials and audiences.
Reallocate budgets across Meta, Google Search and YouTube based on cost per new subscriber.

The key decision

Despite the lower advertising cost per subscriber, tests with higher budgets brought the marginal LTV / CAC ratio down to 2.3, below our threshold of 3. I recommended stabilizing spend and prioritizing retention before increasing the budget again.

An online fitness subscription offering on-demand workouts and live classes.

Advertising cost per new subscriber

Before99 CAD

After optimization62 CAD

Assuris · Insurance sector · Canada · 2022–2026

Reducing cost per visit by 86% through media budget reallocation

Digital advertising
Budget management
Measurement & optimization

The challenge

Assuris wanted to encourage financial advisors to explain its protection to their clients by providing practical resources and training. Some advertising placements generated clicks but few measured visits to the landing pages.

Results

+918%: Landing-page visits
−86%: Cost per visit: from CAD 52.71 to CAD 7.52
+20%: Toolkit downloads
+10%: Online course registrations

March 2026 compared with March 2022 · Media spend increased by 45%. Downloads and registrations represent increases in volume.

View my approach Hide details : Reducing cost per visit by 86% through media budget reallocation

My role & actions

Responsible for managing the advisor campaigns, I worked on creative development, delivery and optimization:

Define the messaging, write ad copy and coordinate visual production.
Manage campaigns with the media agency, then propose and launch the first advertising campaigns on Assuris’ LinkedIn page.
Set up tracking in GTM, analyze visits and conversions, and adjust formats and budgets.

The key decision

When adjustments to Google Display proved insufficient, I tested sponsored posts on the Advisor.ca and Conseiller.ca LinkedIn pages with the agency, then reallocated budget to that approach. The results also led me to reduce banner spending and propose a dedicated budget for the first campaigns on Assuris’ own LinkedIn page.

Campaigns targeting financial advisors in Canada: banners on Advisor.ca and Conseiller.ca, Google Display retargeting, followed by the development of LinkedIn campaigns.

Examples of Assuris advertising banners targeting financial advisors. — Examples of creative assets for the advisor campaigns.

Topax · B2B industrial packaging · Canada · 2026

Defining a marketing strategy to acquire and retain B2B clients

Marketing strategy
Market research
B2B acquisition

The challenge

Topax wanted to grow a high-value, repeat client base. The business relied heavily on referrals and relationships managed by two sales representatives, without a CRM or shared follow-up process. It needed both more opportunities and a more structured approach to converting them into clients.

Deliverables & next steps

Target clients & value proposition: Priority company profiles, personas and research-based sales messaging
B2B acquisition strategy: SEO and Google Ads, client referrals and account-based outreach (ABM), connected to a qualification and follow-up journey
Action plan: CRM foundations, acquisition and retention: priorities, responsibilities, investment and key metrics

Following this strategy, Topax started an initial website SEO and content optimization project.

View my approach Hide details : Defining a marketing strategy to acquire and retain B2B clients

My role & actions

I conducted customer research, analyzed the market and audited existing channels to build a marketing strategy spanning the value proposition, acquisition and account development.

Design and conduct the customer survey, from writing questions to analyzing responses, to understand buying criteria, satisfaction and expectations.
Audit Topax’ existing acquisition channels, including Google Ads campaigns, and analyze ten competitors to identify acquisition opportunities.
Build personas and the value proposition by connecting buyer expectations, market alternatives and Topax’ capabilities.
Define the acquisition and retention journey, then sequence initiatives according to prerequisites, cost and available resources.

The strategic choices

I organized the strategy in a clear sequence: define priority clients and the value proposition, then structure sales follow-up with a CRM and a qualification and follow-up process. I then sequenced acquisition channels according to their prerequisites, available resources and time to impact: client referrals and Google Search Ads for near-term opportunities, SEO and targeted account outreach for sustainable acquisition. Each stage specified what to launch, in what order and how to measure the results.

Building a roadmap connecting positioning, lead generation, sales follow-up and existing account development.

Client development journey

Visibility
Qualified opportunity
Completed project
Account development
Referral

A journey connecting acquisition, sales follow-up and retention.

Assuris · Insurance sector · Canada · 2026

Creating a bilingual blog to showcase Assuris’ expertise

Content strategy
Project management
Editorial coordination

The challenge

Assuris wanted to strengthen its voice among financial decision-makers and share its expertise in policyholder protection and insurance insolvency resolution. It lacked a dedicated space to make that expertise accessible and publish it regularly.

Visit the Expertise Hub (new tab)

Results

From zero to launch: A new publishing channel dedicated to Assuris’ expertise
22 articles: Published in French and English

View my approach Hide details : Creating a bilingual blog to showcase Assuris’ expertise

My role & actions

I identified the need, recommended creating the blog and led the project from research to launch:

Define the strategy, prepare the brief and mockups, and scope the page structure and functionality.
Coordinate the web developer and marketing agency to build the blog and its visual identity.
Engage internal experts, organize translation and coordinate article publication in both languages.

The key decision

After researching how comparable organizations showcased their expertise, I recommended a dedicated blog. This format brought expert contributions together in a recognizable space and supported a lasting editorial presence.

Creating the Expertise Hub, a French- and English-language publishing channel for financial-sector decision-makers.

Assuris’ Expertise Hub and examples of bilingual blog articles. — The bilingual Expertise Hub created for Assuris.

Chorum · Insurance sector · France · 2018–2019

Producing and distributing a B2B newsletter to nurture client relationships

Email marketing
Mailchimp
Visual creation

The challenge

Chorum wanted to nurture relationships with its client companies and raise awareness of the services available to them. The newsletter needed to provide useful information for employers, which they could also share with their employees, to support retention.

Results

20,000+: Newsletter subscribers
30%: Average open rate
3.4%: Click rate

Results for the 2018–2019 period.

View my approach Hide details : Producing and distributing a B2B newsletter to nurture client relationships

My role & actions

I handled newsletter production and distribution in Mailchimp:

Build emails and format content for easy reading.
Create visuals for the newsletters.
Manage the client contact database in Mailchimp.
Send campaigns.
Monitor performance.

A monthly newsletter for leaders and HR managers at client companies, combining service information, practical advice and legal updates.

Recommendations

What managers say about working with me.

"Laura turns a goal into a clear plan and delivers it with autonomy. Strategy, execution, reporting: she handles the full cycle and keeps stakeholders confident along the way."

Adrien

Former manager, Assuris, Canada

"Laura combines strong execution with a data driven mindset. She measures, optimizes, and always comes back with clear recommendations that move the next decision forward."

Josée

Former manager, Assuris, Canada

"Laura a rejoint l'équipe avec une réelle envie d'apprendre. Elle est vite devenue un soutien précieux pour nos opérations marketing, qu'elle n'a cessé d'améliorer."

Séverine

Former manager, Chorum (now Harmonie Mutuelle), France

First 90 days

What I do first in a new role.

How I approach a marketing role from day one: understand the business context, clarify priorities, then build repeatable ways of working.

Days 1-30 · Immerse and audit

Understand the business

Immerse myself in business objectives, market, segments, customer journey, and current channels. Meet internal experts and understand the constraints behind each priority.

Days 31-60 · Prioritize and plan

Focus the effort

Review findings, identify the highest-impact opportunities, and make clear choices about where to focus. Turn priorities into a concrete plan with timelines, assets, and tests.

Days 61-90 · Systematize and improve

Build the system

Turn what works into repeatable processes for planning, execution, and measurement. Document decisions and next steps so progress carries over every time.

What I bring

Strategic thinking. Hands-on execution. Continuous improvement.

I work across all three levels: I think strategically when the role needs direction, I build hands-on when it needs execution, and I measure and improve so results compound over time.

Strategic ownership

I am comfortable taking a broad marketing goal and turning it into clear choices: priorities, trade-offs, timelines, assets, tests, and next steps.

Hands-on building

I enjoy the practical work of marketing: writing copy, creating content, launching campaigns, testing ideas, and analyzing results.

AI-assisted production

I use AI daily across marketing workflows. I set the process first, then AI executes it, while quality control and final decisions stay with me.

Performance reporting

I track performance closely, test and compare approaches, and make recommendations based on business impact, not vanity metrics.

Stakeholder communication

I work with internal and external stakeholders, adapt my communication to each audience, and use clear recommendations to move decisions forward.

AI workflow

I use AI to execute faster without lowering quality.

I start with specific marketing workflows that I’ve defined and validated. AI executes the repeatable steps; I retain ownership of strategy, decisions and quality control.

The goal is not to replace judgment. The goal is to reduce execution friction so I can spend more energy on strategy, clarity, optimization and growth.

My AI
Second Brain

Social media

Advertising

Community

Prospecting

Dashboards

Social media

From idea to published post

AI draws on my second brain, including concepts and context, and follows the skills I’ve validated, from idea to published post.

Prospecting

From identified prospect to first contact

Prospect identification, scoring, CRM entry and selection based on the ideal client profile. The CRM is updated at every stage, from first contact to follow-up.

Newsletters and outreach emails

Newsletters and outreach emails built around a consistent framework and format, to produce quickly without losing the brand’s voice.

Advertising

From creative assets to performance analysis

Creating assets, including videos, carousels and images, and analyzing performance to iterate faster on campaigns.

Dashboards

Performance in real time

Daily reporting brings together performance across all channels, so decisions are based on up-to-date data rather than impressions.

Community

Automated responses

Monitoring comments and messages, AI-assisted replies, and automatically sending a resource when someone comments with a keyword.

AI helps me move faster. My marketing judgment helps me decide what is worth building.

Certifications & professional development

Always learning. Always improving.

I keep building on my experience through focused learning in marketing strategy, digital channels, copywriting, and communication.

Harvard Business School Online

Digital Marketing Strategy

Connecting digital marketing decisions to business goals.

Digital Marketing InstituteAmerican Marketing Association

Digital Marketing Professional

Digital channels, campaign execution, and performance measurement.

Grade: 88% · Top 4% of the course

University of TorontoSchool of Continuing Studies

Copywriting that Sells

Writing clear, persuasive copy that encourages action.

Grade: 98%

Western Continuing Studies

Crisis Communication

Crisis planning, stakeholder messaging, and reputation protection.

About me

What I love outside work shapes how I show up in it.

My time off looks like piano practice, workouts, reading, and quality time with family and friends. I like a life with creativity, movement, nature, something new to learn, and experiences.

Health and movement

Daily movement and workouts are the foundation of my energy.

Piano and outdoors

Piano practice, nature, and outdoor time keep me creative and balanced.

Continuous learning

I am always reading, learning, or picking up something new.

Let’s connect

Open to a conversation?

I built this page with AI assistance to go beyond a resume. It shows what I have built and how I combine strategy, execution, performance reporting, and AI-powered workflows to drive measurable results.

If my profile fits the team, I would be glad to connect.

Contact details

laura.parente@outlook.fr +33 6 73 38 05 34 linkedin.com/in/laura-diegues-parente/ Start a conversation

Bilingual Marketing Professional

My selection

Reducing advertising cost per new subscriber by 37%

The challenge

Results

My role & actions

The key decision

Reducing cost per visit by 86% through media budget reallocation

The challenge

Results

My role & actions

The key decision

Defining a marketing strategy to acquire and retain B2B clients

The challenge

Deliverables & next steps

My role & actions

The strategic choices

Creating a bilingual blog to showcase Assuris’ expertise

The challenge

Results

My role & actions

The key decision

Building a bilingual publishing system across five social accounts

The challenge

Results

My role & actions

The key decision

Producing and distributing a B2B newsletter to nurture client relationships

The challenge

Results

My role & actions

What managers say about working with me.

What I do first in a new role.

Understand the business

Focus the effort

Build the system

Strategic thinking. Hands-on execution. Continuous improvement.

Strategic ownership

Hands-on building

AI-assisted production

Performance reporting

Stakeholder communication

I use AI to execute faster without lowering quality.

From idea to published post

From identified prospect to first contact

Newsletters and outreach emails

From creative assets to performance analysis

Performance in real time

Automated responses

Always learning. Always improving.

Digital Marketing Strategy

Digital Marketing Professional

Copywriting that Sells

Crisis Communication

What I love outside work shapes how I show up in it.

Health and movement

Piano and outdoors

Continuous learning

Open to a conversation?