Autonomous ownership
I am comfortable taking a broad goal and turning it into a plan, assets, timelines, tests, and next steps. I am structured, self-motivated, and used to working independently.
Marketing portfolio - Built with AI
Bilingual Marketing Professional
Laura Diegues Parente
I'm a bilingual French-English marketing professional with 9 years of experience across France and Canada.
I enjoy both the hands-on side of marketing — writing content, publishing organic and paid social posts, building landing pages, running email campaigns — and the strategic thinking behind it all.
I also measure what I build through A/B testing, performance reporting, and continuous optimization. That's how I make sure the work actually delivers results.
I integrate AI into my workflows to improve speed and execution, without sacrificing quality.
My marketing workflow
Strategy → execution → optimization
Campaign path
From insights to next iteration
01
Strategic insights
02
Clear brief
03
Campaign asset
04
Campaign data
05
Next iteration
9 years in marketing
✦
French + English
✦
Strategy + execution
✦
AI-powered workflows
✦
Curiosity
✦
Agility
✦
Remote-ready
About
Marketing that connects strategy, execution, and improvement.
I work best at the intersection of strategic thinking and hands-on execution: turning business context, audience insight, and clear messaging into campaigns, content, landing pages, and measurable results.
I like building marketing that is useful, structured, and connected to real outcomes.
My experience spans paid campaigns, email marketing, bilingual content systems, lead generation strategy, reporting, and optimization across France and Canada. I also use AI to move faster from idea to execution without removing judgment from the work.
I care about marketing that has a clear purpose: helping the right people understand the value of an offer, take action, and make better decisions.
My path
How one decision changed the way I see the world.
What started as a one-year move to Canada became the chapter that changed my life. Every new experience challenged what I believed was possible, helped me become a more authentic version of myself, and shaped the way I see learning, confidence, and personal transformation today.
01
A world that felt predefined
I had ambition, but I couldn't yet imagine the life I wanted
to build.
01
A world that felt predefined
I grew up in France believing there was a fairly defined path
to success: study hard, find a stable job, and follow the
plan. My family taught me the value of hard work, but I had
only seen a small slice of what was possible. Even after
earning my master's degree, I felt like I hadn't discovered
who I could truly become.
02
The decision that changed everything
I realized I didn't need a new goal. I needed a new
perspective.
02
The decision that changed everything
In 2019, I made the biggest decision of my life and moved to
Canada. On paper, it was to improve my English and become more
independent. In reality, I wanted to step into an environment
where nobody knew me, so I could finally discover who I wanted
to become without the expectations of the past.
03
A bigger world than I imagined
Every new experience expanded what I believed was possible.
03
A bigger world than I imagined
What was meant to be a one year adventure became more than
six. Learning a new language, adapting to a new culture, and
working with people from different backgrounds didn't just
build new skills. It expanded my vision of the kind of career,
life, and future I could intentionally create.
04
When uncertainty became an opportunity
The hardest chapter became the turning point.
04
When uncertainty became an opportunity
When COVID hit, I lost my job and faced months of uncertainty.
Instead of standing still, I immersed myself in books,
creators like David Laroche, podcasts, and personal
development. I discovered that confidence isn't something
we're born with. It's something we build through curiosity,
courage, and consistent action.
05
Falling in love with growth
Growth stopped being a goal and became my way of life.
05
Falling in love with growth
Working alongside entrepreneurs reinforced everything I was
learning. Every conversation challenged me to think bigger and
dream beyond the limits I once believed existed. Somewhere
along the journey, I stopped chasing the next achievement and
fell in love with continuously learning, improving, and
becoming better every day.
06
Why growth feels personal
I've experienced how the right ideas can change a life. Now
I want to help others experience the same.
06
Why growth feels personal
Today, I believe growth isn't something that happens by
chance. It's something we intentionally create by expanding
our perspective, embracing challenges, and taking small
actions every day. That belief shapes how I approach my work:
with curiosity, structure, ownership, and the desire to keep
improving what I build.
How I work
Clear strategy. Hands-on building. Continuous improvement.
I do not just like coordinating marketing from a distance. I like building it. I think strategically, then I write, build, launch, measure, and improve.
Hands-on building
I enjoy the practical work of marketing: writing copy, building landing pages, creating content, launching campaigns, testing ideas, and analyzing results.
AI leverage
I use AI daily to accelerate research, content, campaigns, page building, creative production, and reporting — while keeping strategic judgment and audience understanding at the center.
Data-driven decisions
I like knowing what works. I track performance, compare results, run tests, and translate data into recommendations. I care about outcomes, not just activity.
Bilingual execution
I can create and adapt marketing assets in French and English, with sensitivity to tone, audience, and context. I have worked professionally in both languages across France and Canada.
AI workflow
How I use AI to build faster without lowering quality.
I use AI as a practical way to reduce execution friction and move faster from strategy to useful drafts, pages, content, and campaign assets. I have been building my own AI-powered system to help me think, write, and execute faster.
The goal is not to replace judgment. The goal is to reduce execution friction so I can spend more energy on strategy, clarity, and improvement.
01 · AI operating system
My AI Operating System, Connected to My Second Brain
A short demo showing how my AI operating system uses my own files to answer with context instead of starting from a blank chat.
02 · Landing pages
From Brief to Landing Page
I use AI to turn a clear brief into a landing page quickly, making it easier to test ideas, launch campaigns, and iterate.
AI helps me move faster. My marketing judgment helps me decide what
is worth building.
Proof of work
Marketing projects I have built, managed, and optimized.
A few examples of how I have turned strategy into campaigns, content systems, email programs, and measurable results across France and Canada.
Assuris · Toronto, Canada · 2022–2026
Dual Paid Campaign Program
Paid Media
LinkedIn Ads
Meta Ads
Performance Optimization
Context
Assuris is a Canadian consumer protection body for the life and health insurance industry. The work involved two distinct paid media programs running simultaneously, each with a different audience, objective, platform, and success metric.
My role
I managed campaign execution end to end: developing campaign assets, publishing ads, monitoring performance, reading the data, and optimizing based on results.
Results
+918%
advisor campaign clicks
−86%
advisor cost-per-click
+27%
consumer impressions
−74%
consumer CPM
The takeaway
I can manage the full campaign cycle: strategy, creative production, paid media execution, reporting, and optimization.
Harmonie Mutuelle ESS / ex-Chorum · France · 2016–2019
Email Marketing Program
Email Marketing
A/B Testing
Performance Optimization
Context
At a French insurance organization, email was a key channel for communicating with a large subscriber base and supporting ongoing marketing campaigns.
My role
I designed and built emails, ran tests, sent campaigns, and analyzed performance to improve future sends.
Results
30%
average open rate
20K+
active subscribers
The takeaway
I can execute email campaigns hands-on, test messaging, analyze performance, and improve campaign quality over time.
Assuris · Toronto, Canada · 2022–2026
Bilingual Blog From Zero to Launch
Bilingual
Content Strategy
Content System
Visit Expertise Hub
Context
Assuris needed a new content channel to communicate consistently and credibly with its audiences in both English and French.
My role
I built the blog from the ground up: layout, editorial strategy, bilingual production, coordination, and publishing.
Results
0 → live
blog system built end to end
22
articles in English + French
The takeaway
I can create content systems from scratch, organize bilingual production, and turn a communication need into a live asset.
Topax Protektive Packaging · Canada · 2026
Lead Generation Strategy
Marketing Strategy
Market Research
Lead Generation
Revenue Growth Funnel
- 01 Visibility
Search, referrals, outreach, content - 02 Qualified Opportunity
Quote requests, calls, discovery, fit assessment - 03 Closed Project
Delivery excellence, responsiveness, quality execution - 04 Expansion
Repeat shipments, recurring projects, facility standardization - 05 Advocacy
Referrals, reviews, introductions, enterprise relationships
Context
Topax needed a marketing strategy to generate high-value, repeat B2B clients while building the infrastructure to support long-term growth.
My role
I built the research foundation from scratch and turned business objectives into a practical marketing roadmap covering positioning, audience priorities, lead generation, and long-term growth infrastructure.
Results
Full-funnel
growth recommendations
Research-led
prioritized roadmap
The takeaway
I can start from scratch, build the research foundation, identify growth opportunities, and turn insights into a practical marketing roadmap.
Skills snapshot
What I bring.
Campaign Ownership
Paid media, email marketing, content campaigns, landing pages, reporting, optimization.
AI Leverage
Claude Code, prompt workflows, AI-assisted content, research, landing page generation.
Growth & Analytics
A/B testing, KPI tracking, performance reporting, data-backed recommendations.
Content & Messaging
Copywriting, storytelling, editorial planning, blog strategy, email campaigns.
Bilingual Communication
Native French, fluent English, professional experience in France and Canada.
Operating Style
Autonomous, structured, curious, fast-learning, hands-on, precise, purpose-driven.
Beyond work
The person behind the marketing work.
Work matters to me, but I do not see growth as something limited to a job title. I care deeply about intentional living, health, movement, learning, systems, creativity, and meaningful work. I play piano, exercise consistently, spend time in nature, and keep building systems to make my life simpler, healthier, and more aligned.
I am not only interested in marketing growth. I am interested in human growth, continuous learning, and building work that feels useful and aligned.
Piano
A lifelong creative practice that gets me out of my head.
Health & fitness
Movement and nutrition are the foundation of my energy.
Nature
I reset through outdoor time.
Continuous learning
I am always learning, building, or improving a system.
Let’s connect
I would love to speak with you.
I created this page to go beyond a CV and show how I think, what I have built, and how I combine strategy, execution, analytics, and AI-powered workflows.
If my experience and way of working feel relevant, I would be happy to connect.